Digital Fundraising Manager
Common Cause
United States
Posted on Friday, April 19, 2024
We are looking for an adaptable and agile Digital Fundraising Manager to join our team – this is a cross functional opportunity for someone with strong fundraising skills to expand our digital presence and drive donations that will grow the impact and sustainability of one of the leading organizations that is fighting to protect voters’ rights, hold power accountable, and defend our democracy.
In this role you will work with our national and leadership teams to design and implement our digital fundraising strategy, run successful fundraising campaigns at scale, and create powerful written communications to compel donors and activists to engage in our work. With an important election on the horizon, this is a crucial time to join our team as we expand the impact of our work.
This role will report to the Digital Director, and as a remote role you can be located anywhere within the lower 48 United States. We hope our new Digital Fundraising Manager will start in July and encourage you to apply today!
Responsibilities
Program manage our digital fundraising operations
· Develop and implement a strategy to increase the long-term digital revenue for the organization in collaboration with the Digital Director and Development Department
· Collaborate with other members of the Digital Team within their areas of responsibility to optimize our website, SMS program, and state digital work to maximize fundraising opportunities
· Set and hit ambitious goals for revenue, donor conversion, and donor retention for our digital fundraising program
· In collaboration with the Development Team and the Digital Director, manage the monthly recurring donor budget, setting goals and strategy for acquisition & retention, and tracking progress towards those goals
· Maintain the process to manage our one-time and sustainer budgets
· Track the performance of individual appeals and our digital fundraising overall and regularly report to organizational stakeholders
· Experiment with paid acquisition of new activists, and develop an onboarding strategy to convert as many as possible into donors
· Plan and manage national fundraising campaigns, including an annual monthly donation drive and year-end fundraising
· Maintain our ActBlue and Action Network fundraising platforms and track trends in the digital fundraising space to ensure we are following best digital fundraising practices.
Write strong communications to reach fundraising goals
· Propose, draft, test, and send campaign-driven fundraising email appeals, SMS messages, and website copy that convert activists into donors and maximize revenue from existing donors
· Draft and send regular updates on our campaign work to online donors as part of our overall donor retention strategy, including a digital version of our membership newsletter
· Closely track Common Cause’s state and national work as well as the national news cycle in order to identify and make use of opportunities for digital fundraising
· Run frequent A-B tests of appeal content, layout, timing, and cross-channel coordination in order to optimize performance
You will thrive in this role if you have:
- A strong commitment to Common Cause’s non-partisan mission and a commitment to winning political change through collective action
- Strong and compelling writing skills, including the ability to distill complex concepts for a broad audience, communicate urgency in key campaign moments, and write from the perspective of our members to motivate action
- Ability to quickly build relationships and credibility with multiple stakeholders from diverse backgrounds
- A track record of working collaboratively with others, and of respectfully navigating conflict
- Detail orientation and strong organization skills
- Critical thinking skills, a resourceful approach to problem-solving with a willingness to iterate and try new things, and experience using data to inform your strategy
- Ability to manage multiple short- and long-term projects and priorities simultaneously
- Openness to feedback and awareness of your own strengths and areas for growth
- Deep familiarity with office productivity tools including Microsoft Office, Slack, Zoom, and digital tools (for example: Action Network); and a willingness and excitement to learn new tools
The following is required:
- Experience managing a digital fundraising strategy or program using email, preferably for campaigns or organizations that raise at least $1 million annually, and preferably also with other digital channels (SMS, social media, paid ads, etc.)
- Experience with designing and implementing A/B tests
- Able to rapidly respond to news breaks, with the ability to work weekends and evenings as needed
- Ability to travel 2-3 times per year for conferences, and team and/or all staff retreats
- Per our non-partisan policy, Common Cause staff members may not currently be in elected office (or running for office); on the Steering Committee or Finance Committee for any political candidate; or affiliated with the leadership of a political party
We have a preference for candidates who also demonstrate:
- Experience working in an organization with a federated structure or a membership base, or with a direct mail team
- Zapier integration, CSS, and HTML coding skills
- Familiarity with democracy reform and voting rights issues
Additional information about this role
- This position is included in a union-represented collective bargaining unit and specific employment terms and conditions are subject to collective bargaining negotiations
- Common Cause is unable to sponsor or take over sponsorship of an employment visa at this time; please note that if hired, you will be asked to produce documentation for authorization to work in the US
Common Cause is an equal opportunity employer and welcomes applicants of any race, creed, color, religion, ethnicity, national origin, income class, political affiliation, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or marital status, as well as applicants who have been previously incarcerated.
Common Cause (501(c)(4)) and Common Cause Education Fund (501(c)(3)) are nonpartisan, nonprofit grassroots affiliate organizations dedicated to upholding the core values of American democracy. We work to create open, honest, and accountable government that serves the public interest; promote equal rights, opportunity, and representation for all; and empower all people to make their voices heard in the political process.
Founded in 1970 and headquartered in Washington, DC, Common Cause has more than 1.5 million members and supporters living in every Congressional district in the United States, and offices in 25 states around the country.